It is Monday, May 11. Mother’s Day was yesterday. The shop is quiet. The phone is not ringing. The delivery van is parked. The design table is clean — actually clean, not “covered in stems and clippings” clean. And the cooler that was packed floor-to-ceiling a week ago looks like this:
Three buckets of greenery. One bucket of assorted filler stems. A handful of carnations that did not get used. Two potted orchids that nobody claimed. That is it. Everything else — every rose, every lily, every hydrangea, every peony, every sunflower, every stem of stock and alstroemeria and spray rose — is in someone’s home right now. On a kitchen table in Springfield. On a nightstand in South Eugene. On a desk at PeaceHealth Riverbend. On a grave at Rest-Haven Memorial Park. In a vase at a nursing home in Coburg.
The cooler is empty because every stem found a person. That is a good feeling.
📊 The Numbers
We do not share exact sales figures, but here is the shape of our Mother’s Day week in general terms:
- Arrangements designed and delivered: More than any other week of the year. Significantly more than Valentine’s Day. Mother’s Day is our Super Bowl.
- Delivery routes: Our drivers ran maximum routes on both Saturday and Sunday. Every neighborhood in Eugene and Springfield. Junction City. Creswell. Cottage Grove. Even a few runs out to Florence.
- Saturday vs. Sunday split: Saturday was the bigger delivery day by a wide margin. Most experienced customers choose Saturday so Mom has the flowers all weekend. Sunday deliveries were steady but lighter — mostly last-minute orders and walk-in pickups.
- Peak design hours: Thursday and Friday were the heaviest production days. Designers were building from open to close with minimal breaks. Coffee consumption was, conservatively, irresponsible.
- Walk-in traffic Saturday morning: The grab-and-go display was full at 9 AM. By 11 AM, the premium arrangements were gone. By early afternoon, we were down to the last few bouquets and potted plants.
🌺 What Sold Out First
- Peonies: Gone by Thursday. We bought heavily at the wholesale market on Monday and they were spoken for before the weekend. Peony season is short and Mother’s Day demand concentrates the entire region’s supply into one week. If you ordered peonies and got them: you ordered early enough. If you wanted peonies and we were out: next year, order by the Monday before.
- Pink garden roses: The premium varieties — the large, fragrant, David Austin-style roses — sold through by Friday. Standard pink roses remained available through Sunday.
- Hydrangeas in pink and white: High demand, limited supply. Green and blue hydrangeas lasted longer because fewer people request those colors for Mother’s Day.
- Hanging baskets: The fuchsia and calibrachoa baskets went fast. These are popular with people whose moms have porches and patios — a gift that blooms all summer.
💡 What Surprised Us
- Designer’s choice was the runaway winner. More customers than ever chose “designer’s choice” rather than a specific arrangement. This is the best outcome for everyone — the customer gets our freshest, most beautiful stems, and our designers get creative freedom. If you ordered designer’s choice this year and loved what arrived: that is why.
- Plant orders were up significantly. Orchids, succulents, and potted blooming plants. More people are choosing living gifts that last beyond the weekend. We think this trend continues.
- Same-day Sunday orders worked. We were nervous about Sunday capacity, but the orders came in at a manageable pace and every one was built and delivered. Nobody was turned away.
- Card messages were longer this year. Not a data point we can quantify exactly, but our designers noticed: people wrote more. Not just “Happy Mother’s Day, love [name]” but paragraphs. Stories. Apologies. Gratitude that took up the entire card and spilled onto the back. Something about 2026 made people want to say more.
💬 The Orders That Stayed With Us
Every Mother’s Day, certain orders stick in the memory of the team. We never share names or identifying details — ever — but here are the sentiments that followed our designers home yesterday:
- A daughter in Portland who ordered for her mom in Springfield. The card: “I know I don’t visit enough. These are not an apology — they are a promise that I will do better. I love you, Mom.”
- A man who ordered a cemetery arrangement for his late wife and a delivery to his daughter on the same order. The card to his daughter: “You look more like her every year. She would be so proud. Happy Mother’s Day from both of us.”
- A first-time mom whose partner ordered the biggest arrangement we make. The card: “Three months ago we didn’t know what we were doing. We still don’t. But you are the best mom I have ever seen. Happy first Mother’s Day.”
- A UO student who ordered a modest $35 bouquet for her mom in Cottage Grove. The card was short: “Thank you for working two jobs so I could be here. I will make it worth it. I love you.” Our designer added extra stems. Nobody asked her to. She just did.
- A woman who ordered flowers for her foster mom. The card: “You chose me when you didn’t have to. That is the most mother thing anyone has ever done for me.”
These are the orders that make the 14-hour days worth it. The flowers are beautiful, but the messages they carry are the reason this work matters.
🚚 The Delivery Stories
Our drivers see things we do not. Here is what they reported from Saturday and Sunday:
- A mom in the Friendly neighborhood who opened the door, saw the flowers, and started crying before the driver could say “Happy Mother’s Day.” She said her kids live out of state and she did not think anyone would remember.
- A grandmother in the Whiteaker who had four separate deliveries arrive over the course of Saturday. Four children, four arrangements. She lined them up on her dining table and took a photo to send to all four.
- A delivery to the memory care unit at a senior facility on Coburg Road. The recipient did not fully understand why she was receiving flowers, but she held them and smiled. The nurse told our driver the patient’s daughter orders every year, knowing her mom may not remember — but sends them anyway.
- A teenager who answered the door for his mom’s delivery, turned around, and yelled “MOM! There are FLOWERS!” with genuine excitement. The simplest deliveries are sometimes the best ones.
🛌 The Recovery Day
Monday after Mother’s Day is a recovery day. Here is what it looks like:
- The shop gets deep-cleaned. Six days of maximum production leaves a mess that daily tidying cannot fully address. Floors scrubbed. Design tables sanitized. Cooler shelves wiped down. Trash and recycling hauled out. The shop has to reset to its normal state before Tuesday.
- The cooler gets restocked — gently. A small Monday wholesale order to rebuild basic inventory. Nothing like the massive pre-Mother’s Day haul. Just enough to handle Tuesday’s normal orders. The cooler goes from bare to modestly stocked.
- The team rests. Shortened hours today. Anyone who worked Saturday and Sunday gets Monday off or comes in late. The pace is deliberately slow. Nobody is designing under pressure. The next big push (graduations, then Father’s Day) is weeks away.
- The numbers get reviewed. What sold. What did not. What we ran out of too early. What we over-ordered. This data shapes next year’s buying strategy. Every Mother’s Day teaches us something about the next one.
💚 Thank You, Eugene
To everyone in Eugene, Springfield, and Lane County who trusted us with their Mother’s Day this year: thank you. Every order — the $35 bouquets and the $150 showpieces, the cemetery arrangements and the first-Mother’s-Day celebrations, the designer’s choice surprises and the specific “she loves purple” requests — every single one was built by a person who cared about it.
We read your cards. We arranged your stems. We loaded your vases into the van and drove them to the right door. And based on what our drivers saw at those doors — the tears, the smiles, the teenager yelling down the hallway — it landed.
The cooler is empty. The team is resting. And we are already thinking about next year.
Browse our arrangements, plants, and gifts. Same-day delivery across Eugene, Springfield, and Lane County. Mother’s Day is over — but the next occasion is always closer than you think. Here is the summer calendar. 🎬